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UNIT LIBRARY:
Cesar E.A. Virata School of Business
LANGUAGE:
English
SUBJECT:
Advertising
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UNIT LIBRARY:
Cesar E.A. Virata School of Business
LANGUAGE:
English
SUBJECT:
Advertising
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The Dryden Press
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Advertising promotion supplemental aspects of integrated marketing communications
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Shimp, Terence A.
Published 2000
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Advertising campaign strategy a guide to marketing communication plans
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Parente, Donald
Published 2000
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Promotion management & marketing communications
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Shimp, Terence A.
Published 1993
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Advertising its role in modern marketing
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Dunn, Samuel Watson
Published 1982
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CAMPUS
Diliman
4
DATABASE
Union Catalog (Buklod)
4
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Fine Arts
1
College of Mass Communication
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
4
SUBJECT
Advertising
Communication in marketing
3
Management
2
Marketing
2
AUTHOR
Shimp, Terence A.
2
Dunn, Samuel Watson
1
Parente, Donald
1
RESOURCE TYPE
Book
4
LANGUAGE
English
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