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UNIT LIBRARY:
Cesar E.A. Virata School of Business
CAMPUS:
Diliman
SUBJECT:
Customer services
AND
Management
AND
Marketing
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UNIT LIBRARY:
Cesar E.A. Virata School of Business
CAMPUS:
Diliman
SUBJECT:
Customer services
AND
Management
AND
Marketing
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Services marketing people, technology, strategy
by
Wirts, Jochen
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Lovelock, Christopher H.
Published 2016
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Services marketing people, technology, strategy
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Lovelock, Christopher H.
Published 2011
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Services marketing people, technology, strategy
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Lovelock, Christopher H.
Published 2008
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Handbook of services marketing and management
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Understanding services management integrating marketing, organisational behaviour, operations, and human resource management
Published 1995
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CAMPUS
Diliman
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Home Economics
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
5
SUBJECT
Customer services
Management
Marketing
Service industries
5
Professions
3
AUTHOR
Lovelock, Christopher H.
3
Wirtz, Jochen
2
Barnes, James G.
1
Glynn, William J.
1
Iacobucci, Dawn
1
Swartz, Teresa A.
1
Wirts, Jochen
1
see all ...
RESOURCE TYPE
Book
5
LANGUAGE
English
5
TUKLAS
: UP Libraries' Resource Discovery Tool
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