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UNIT LIBRARY:
Cesar E.A. Virata School of Business
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Business planning
AND
Marketing
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UNIT LIBRARY:
Cesar E.A. Virata School of Business
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Business planning
AND
Marketing
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Marketing strategy the challenge of the external environment
by
Mercer, David
Published 1998
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Managing marketing linkages text, cases and readings
by
Cespedes, Frank V.
Published 1996
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CAMPUS
Diliman
2
DATABASE
Union Catalog (Buklod)
2
UNIT LIBRARY
Cesar E.A. Virata School of Business
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Business planning
Marketing
AUTHOR
Cespedes, Frank V.
1
Mercer, David
1
RESOURCE TYPE
Book
LANGUAGE
English
2
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