Marketing

著者: Grewal, Dhruv, Levy, Michael 1950-
出版事項 2010

Marketing the core

著者: Kerin, Roger A., Hartley, Steven W., Rudelius, William
出版事項 2007

Marketing creating value for customers

著者: Churchill, Gilbert A.
出版事項 1995

Introduction to advertising and promotion an integrated marketing communications perspective

著者: Belch, George E. (George Eugene)
出版事項 1995

Promotional strategy managing the marketing communications process

著者: Engel, James F., Kennear, Thomas C., Warshaw, Martin R.
出版事項 1994

Contemporary advertising

著者: Bovee, Courtland L.
出版事項 1986