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UNIT LIBRARY:
Asian Institute of Tourism
DATABASE:
Union Catalog (Buklod)
SUBJECT:
Advertising
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UNIT LIBRARY:
Asian Institute of Tourism
DATABASE:
Union Catalog (Buklod)
SUBJECT:
Advertising
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Select result number 91
91
Influence of a Filipino travel show and a blog on travelers' perception a quasi-experimental study
by
Colentava, Iara Charisse A.
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CAMPUS
Diliman
91
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
29
College of Mass Communication
20
College of Fine Arts
11
College of Home Economics
5
UP Diliman Extension Program in Pampanga
4
College of Arts and Letters
2
College of Education
2
Diliman Main Library: Info. Services & Instruction Section
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
77
G - Geography, Anthropology, Recreation
5
T - Technology
5
L - Education
4
SUBJECT
Advertising
Marketing
18
Management
12
Sales promotion
11
Communication in marketing
10
Tourism
9
Brand name products
4
Public relations
4
Hospitality industry
3
Advertising campaigns
2
Branding (Marketing)
2
Case studies
2
Communication systems
2
History
2
Hotel management
2
Hotels, taverns, etc
2
Market segmentation
2
Mass media and business
2
Sales presentations
2
Selling
2
Travel
2
Advertising and promotion
1
Advertising agencies
1
Advertising copy
1
Advertising media planning
1
Aged as consumers
1
Blogs
1
Brand loyalty
1
Broadcast advertising
1
Business and economics
1
see all ...
AUTHOR
Belch, Michael A.
5
Abbey, James R.
3
Arens, William F.
2
Belch, George E. (George Eugene)
2
Belch, George E. 1951-
2
Berkman, Harold W.
2
Bovee, Courtland L.
2
Burnett, John
2
Caples, John
2
Engel, James F.
2
Gilson, Christopher C.
2
Greyser, Stephen A.
2
Hotel Sales Management Association
2
Jefkins, Frank William
2
Kinnear, Thomas C.
2
Shimp, Terence A.
2
American Hotel & Motel Association. Educational Institute
1
Arens, William F
1
Arguillas, Jaybee B.
1
Baack, Donald
1
Baker, Stephen
1
Banez, Rosette Ranielle O.
1
Barton, Roger 1903-
1
Batra, Satish K.
1
Belch, George Eugene
1
Benn, Alec
1
Callister, Carry
1
Cannon, Thomas
1
Clift, Stephen 1952-
1
Clow, Kenneth E.
1
see all ...
RESOURCE TYPE
Book
87
Thesis
4
LANGUAGE
English
91
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