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UNIT LIBRARY:
Asian Institute of Tourism
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing
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UNIT LIBRARY:
Asian Institute of Tourism
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing
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User-friendly marketing research how to use marketing research to make profitable decisions
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Roberto, Ned
Published 2002
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Strategic market segmentation how to market to the rich, the middle class and the "masa"
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Roberto, Ned
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Emotion marketing the hallmark way of winning customers for life
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Robinette, Scott
Published 2001
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Marketing management an Asian perspective
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Marketing excellence in good times and bad
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Marketing plan building the profitable preferred brand
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Go, Josiah L.
Published 1997
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Meeting customer needs
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Smith, Ian
Published 1994
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
Asian Institute of Tourism
Technology Management Center
Cesar E.A. Virata School of Business
6
College of Education
1
College of Mass Communication
1
Diliman Main Library: Social Sciences Section
1
Institute of Small Scale Industries
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Marketing
Management
3
Marketing research
2
Customer
1
Customer relations
1
Customer services
1
Decision-making
1
Social aspects
1
see all ...
AUTHOR
Go, Josiah L.
2
Roberto, Ned
2
Brand, Claire
1
Faustino, Jose M.
1
Kotler, Philip
1
Lenz, Vicki
1
Roberto, Eduardo L.
1
Robinette, Scott
1
Smith, Ian
1
see all ...
RESOURCE TYPE
Book
7
LANGUAGE
English
7
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