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UNIT LIBRARY:
Asian Institute of Tourism
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
DATABASE:
Union Catalog (Buklod)
CAMPUS:
Diliman
SUBJECT:
Social aspects
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UNIT LIBRARY:
Asian Institute of Tourism
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
DATABASE:
Union Catalog (Buklod)
CAMPUS:
Diliman
SUBJECT:
Social aspects
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Strategic market segmentation how to market to the rich, the middle class and the "masa"
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Roberto, Ned
Published 2002
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2
Management of change.
Published 1991
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CAMPUS
Diliman
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
2
Technology Management Center
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
SUBJECT
Social aspects
Management
1
Marketing
1
Marketing research
1
Organizational change
1
Social change
1
Technological innovation
1
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AUTHOR
Harvard Business Review
1
Roberto, Ned
1
RESOURCE TYPE
Book
2
LANGUAGE
English
2
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