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UNIT LIBRARY:
Asian Institute of Tourism
AND
Cesar E.A. Virata School of Business
RESOURCE TYPE:
Book
SUBJECT:
Advertising
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UNIT LIBRARY:
Asian Institute of Tourism
AND
Cesar E.A. Virata School of Business
RESOURCE TYPE:
Book
SUBJECT:
Advertising
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Advertising and promotion an integrated marketing communications perspective
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Belch, George E. 1951-
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Belch, Michael A.
Published 2018
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Which ad pulled best?
Published 2010
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Advertising and promotion an integrated marketing communications perspective
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Belch, George E. 1951-
Published 2009
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Advertising and promotion an integrated marketing communications perspective
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Belch, George Eugene
Published 2007
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Advertising and promotion an integrated marketing communications perspective
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Belch, George E. (George Eugene)
Published 2001
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Advertising and promotion management
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Rossiter, John R.
Published 1987
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7
Handbook of advertising management
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Barton, Roger 1903-
Published 1970
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
College of Mass Communication
2
College of Arts and Letters
1
College of Fine Arts
1
UP Diliman Extension Program in Pampanga
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
7
SUBJECT
Advertising
Sales promotion
5
Communication in marketing
4
Advertising copy
1
Evaluation
1
Management
1
Study and teaching
1
see all ...
AUTHOR
Belch, Michael A.
4
Belch, George E. 1951-
2
Barton, Roger 1903-
1
Belch, George E. (George Eugene)
1
Belch, George Eugene
1
Percy, Larry
1
Purvis, Scott
1
Rossiter, John R.
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
7
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