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  1. 1
    Book

    Advertising and promotion an integrated marketing communications perspective
  2. 2
    Book

    Introduction to advertising and promotion an integrated marketing communications perspective
  3. 3
    Book

    Creating & delivering winning advertising & marketing presentations
  4. 4
    by Wiechmann, Jack G.
    Published 1993
    Book

    NTC's dictionary of advertising
  5. 5
    by Greyser, Stephen A.
    Published 1992
    Book

    Cases in advertising and communications management
  6. 6
    by Weilbacher, William M.
    Published 1984
    Book

    Advertising
  7. 7
    by Ray, Michael L.
    Published 1982
    Book

    Advertising and communication management
  8. 8
    by Caples, John
    Published 1974
    Book

    Tested advertising methods
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