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AUTHOR:
Phillips, Andrea 1974-
UNIT LIBRARY:
College of Mass Communication
CAMPUS:
Diliman
SUBJECT:
Marketing
AND
Psychological aspects
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AUTHOR:
Phillips, Andrea 1974-
UNIT LIBRARY:
College of Mass Communication
CAMPUS:
Diliman
SUBJECT:
Marketing
AND
Psychological aspects
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A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
by
Phillips, Andrea 1974-
Published 2012
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CAMPUS
Diliman
DATABASE
Union Catalog (Buklod)
1
UNIT LIBRARY
College of Mass Communication
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
Q - Science
1
SUBJECT
Digital storytelling
1
Interactive multimedia
1
Internet entertainment industry
1
Marketing
Psychological aspects
AUTHOR
Phillips, Andrea 1974-
RESOURCE TYPE
Book
1
LANGUAGE
English
1
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