Essentials of marketing a marketing strategy planning approach

by Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome
Published 2012

Essentials of marketing a marketing strategy planning approach

by Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome
Published 2010

Applications in basic marketing clippings from the popular business press

by Perreault, William D., McCarthy, E. Jerome
Published 2004

Basic marketing global-managerial approach

by Perreault, William D.
Published 1999

Basic marketing a global-managerial approach

by McCarthy, E. Jerome, Perreault, William D.
Published 1993

Applications in basic marketing clippings from the popular business press

Published 1991

Basic marketing a managerial approach

by McCarthy, E. Jerome, Perreault, William D.
Published 1990

Basic marketing a managerial approach

by McCarthy, E. Jerome, Perreault, William D.
Published 1987

Essentials of marketing

by McCarthy, E. Jerome
Published 1985

Basic marketing a managerial approach

by McCarthy, E. Jerome, Perreault, William D.
Published 1984