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AUTHOR:
Payne, Adrian
UNIT LIBRARY:
Asian Institute of Tourism
SUBJECT:
Marketing
AND
Service industries
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AUTHOR:
Payne, Adrian
UNIT LIBRARY:
Asian Institute of Tourism
SUBJECT:
Marketing
AND
Service industries
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Marketing planning for services
by
McDonald, Malcolm
Published 1996
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The essence of services marketing
by
Payne, Adrian
Published 1993
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CAMPUS
Diliman
2
DATABASE
Union Catalog (Buklod)
2
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
2
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
2
SUBJECT
Marketing
Service industries
Planning
1
AUTHOR
Payne, Adrian
McDonald, Malcolm
1
RESOURCE TYPE
Book
2
LANGUAGE
English
2
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