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  1. 21
    Published 2003
    Book

    Cases on arts and culture management in the Philippine setting
  2. 22
    Published 2002
    Book

    Cases on marketing management in Philippine setting
  3. 23
    by Gutierrez, Ben Paul B.
    Published 2002
    Book

    Planned versus impulse buying implications to retail search strategies
  4. 24
    by Gutierrez, Ben Paul B.
    Published 2002
    Book

    Locating in university-related technology parks an exploratory study
  5. 25
    by Gutierrez, Ben Paul B.
    Published 2001
    Book

    Retail search strategies for personal care products in Metro Manila, Philippines
  6. 26
    by Gutierrez, Ben Paul B.
    Published 2000
    Book

    Cooperative exchanges among universities and enterprises in the Asia-Pacific Region the University of the Philippines perspective
  7. 27
    by Gutierrez, Ben Paul B.
    Published 2000
    Book

    Communicating to the consumer through packaging design
  8. 28
    by Gutierrez, Ben Paul B.
    Published 1999
    Book

    A review of mathematical brand choice models
  9. 29
    Thesis

    The effects of search, experience and credence attributes on brand choice
  10. 30
    Thesis

    Antecedents and consequences of customer satisfaction in service recovery programs of casual dining restaurants in Metro Manila, Philippines
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