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AUTHOR:
Britt, Steuart Henderson 1907-
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AND
College of Education
AND
College of Mass Communication
LANGUAGE:
English
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AUTHOR:
Britt, Steuart Henderson 1907-
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AND
College of Education
AND
College of Mass Communication
LANGUAGE:
English
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1
Measuring advertising effectiveness
by
Lucas, Darrell Blaine 1902-
Published 1963
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CAMPUS
Diliman
1
DATABASE
Union Catalog (Buklod)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Education
College of Mass Communication
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
1
SUBJECT
Advertising
1
Advertising media planning
1
Research
1
AUTHOR
Britt, Steuart Henderson 1907-
Lucas, Darrell Blaine 1902-
1
RESOURCE TYPE
Book
1
LANGUAGE
English
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