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AUTHOR:
Belch, George E. (George Eugene)
UNIT LIBRARY:
Asian Institute of Tourism
AND
College of Fine Arts
RESOURCE TYPE:
Book
LANGUAGE:
English
SUBJECT:
Advertising
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AUTHOR:
Belch, George E. (George Eugene)
UNIT LIBRARY:
Asian Institute of Tourism
AND
College of Fine Arts
RESOURCE TYPE:
Book
LANGUAGE:
English
SUBJECT:
Advertising
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Advertising and promotion an integrated marketing communications perspective
by
Belch, George E. (George Eugene)
Published 2001
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2
Introduction to advertising and promotion an integrated marketing communications perspective
by
Belch, George E. (George Eugene)
Published 1995
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CAMPUS
Diliman
2
DATABASE
Union Catalog (Buklod)
2
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
2
College of Fine Arts
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
2
SUBJECT
Advertising
Communication in marketing
2
Sales promotion
2
AUTHOR
Belch, George E. (George Eugene)
Belch, Michael A.
2
RESOURCE TYPE
Book
LANGUAGE
English
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