AUTHOR
Kotler, Philip
95
Armstrong, Gary
39
Lovelock, Christopher H.
7
Converse, Paul Dulaney 1889-
6
Kerin, Roger A.
6
Ang, Swee Hoon
5
Capon, Noel
5
Quelch, John A.
5
Beierlein, James G.
4
Best, Roger J.
4
Chapman, Randall G.
4
Huegy, Harvey Wilborn 1903-
4
Leong, Siew Meng
4
Lovelock, Christopher
4
Mohr, Jakki
4
Peterson, Robert A. 1944-
4
Stuart, Elnora W.
4
Wirtz, Jochen
4
Woolverton, Michael W.
4
Bowen, John
3
Cox, Keith Kohn
3
Cundiff, Edward W.
3
Enis, Ben M.
3
Ginter, Peter M.
3
Hooley, Graham J.
3
Makens, James C.
3
Mokwa, Michael P.
3
Sengupta, Sanjit
3
Slater, Stanley
3
Solomon, Michael R.
3
Swayne, Linda E.
3
Tan, Chin Tiong
3
Allen, Kathleen R.
2
Andreasen, Alan R. 1934-
2
Bagozzi, Richard P.
2
Berman, Barry
2
Bradley, Frank 1942-
2
Brooks, John R.
2
Canfield, Bertrand R.
2
Carson, David
2
Cox, Keith K.
2
Diamond, Jay
2
Evans, Joel R.
2
Falk, Edgar A.
2
Ferrell, O.C
2
Hands, Nancy S.
2
Harrell, Gilbert D.
2
Hinkle, Charles L.
2
Holden, Reed K.
2
Howard, John A.
2
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