AUTHOR
Kotler, Philip
2
Aaker, David A.
1
American Management Association. Marketing Division
1
Andreasen, Alan R. 1934-
1
Bowersox, Donald J.
1
Buzzell, Robert Dow 1933-
1
Cairncross, Frances
1
Carrion, Juan Antonio
1
Collins, Tom
1
D'Anna, John P.
1
Ferrell, Robert W
1
Franklin, Reece A.
1
Matathia, Ira
1
Mears, Leon Artemas 1907-
1
Pilarca, Rita
1
Private Sector Promotion Program (Philippines)
1
Radtke, Janel M.
1
Rapp, Stan
1
Roberto, Eduardo L.
1
Salzman, Marian L.
1
Santiago, Lucas E.
1
Smykay, Edward W. Physical distribution management
1
Steigerwald, Divina Siton
1
Tiongson, Fabian Aramil
1
University of the Philippines (Diliman) School of Economics
1