AUTHOR
McCarthy, E. Jerome
37
Perreault, William D.
35
Peter, J. Paul
21
Cravens, David W.
18
Kerin, Roger A.
11
Duncan, Delbert J.
10
Grewal, Dhruv
10
Rudelius, William
9
Walker, Orville C.
9
Donnelly, James H. Jr
8
Boyd, Harper W.
7
Engel, James F.
7
Mullins, John W.
7
Berkowitz, Eric N.
6
Levy, Michael 1950-
6
Phillips, Charles Franklin 1910
6
Donnelly, James H.
5
Hartley, Steven William
5
Lamb, Charles W.
5
Cannon, Joseph P.
4
Kinnear, Thomas C.
4
Lehmann, Donald R.
4
Levy, Michael
4
McCarthy, Edmund Jerome
4
Warshaw, Martin R.
4
Bitner, Mary Jo
3
Cannon, Joseph P. Ph. D.
3
Crittenden, Victoria Lynn
3
Dolan, Robert J.
3
Hartley, Steven W.
3
Howard, John A.
3
Ingram, Thomas N.
3
Kinnear, Thomas C. 1943-
3
LaForge, Raymond W.
3
Larreche, Jean-Claude
3
Olson, Jerry C.
3
Winer, Russell S.
3
Zeithaml, Valarie A.
3
Abrams, Bill
2
Alderson, Wroe
2
Alsop, Ronald
2
Bearden, William O. 1945-
2
Boyd, Harper W. Jr
2
Busch, Paul S.
2
Day, Ralph L.
2
Dwyer, F. Robert
2
Hansen, Harry L
2
Hills, Gerald E.
2
Johnston, Mark W.
2
Kelley, Eugene J.
2
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