AUTHOR
McCarthy, E. Jerome
4
Perreault, William D.
4
Boyd, Harper W.
2
Cravens, David W.
2
Lamb, Charles W.
2
Larrâechâe, Jean-Clau
2
Walker, Orville C.
2
Abrams, Bill
1
Alsop, Ronald
1
Bitner, Mary Jo
1
Crittenden, Victoria Lynn
1
Dolan, Robert J.
1
Engel, James F.
1
Grewal, Dhruv
1
Kinnear, Thomas C. 1943-
1
Kosnik, Thomas J.
1
Levy, Michael
1
McCarthy, Edmund Jerome
1
Mullins, John W.
1
Olson, Jerry C. 1944-
1
Peter, J. Paul
1
Quelch, John A.
1
Walker, Orville
1
Warshaw, Martin R.
1
Zeithaml, Valarie A.
1
remler, Dwayne D.
1