<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000nam a2200000 i 4500</leader>
  <controlfield tag="001">UP-99946688290041922</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20221108133612.0</controlfield>
  <controlfield tag="006">m    |o  d |      </controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">221017s2017    nyu         b 001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
   <subfield code="a">2016052093</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781441148094 (paperback)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">19542915</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="b">eng</subfield>
   <subfield code="c">DMC</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1="0" ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
   <subfield code="a">PN 1992.3</subfield>
   <subfield code="b">U5 R63 2017</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Robinson, MJ</subfield>
   <subfield code="q">(Mary Jean)</subfield>
   <subfield code="d">1967-</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Television on demand</subfield>
   <subfield code="b">curatorial culture and the transformation of TV</subfield>
   <subfield code="c">MJ Robinson.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">New York</subfield>
   <subfield code="b">Bloomsbury Academic</subfield>
   <subfield code="c">2017.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xi, 246 pages</subfield>
   <subfield code="c">23 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="b">nc</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="8" ind2="0">
   <subfield code="a">Machine generated contents note: -- Chapter 1: Channeling, Curatorial Culture, and the Transformation of Television -- Chapter 2: The Multichannel Environment, Spectrum Sale, and the Digital Conversion -- Chapter 3: Audiences without Pity -- Chapter 4: Nielsen and Its Discontents -- Chapter 5: The Death of the Daypart, Genre Hybridity, and Programming for an On-Demand World -- Chapter 6: Niche vs. Boutique at the Mall of TV -- Chapter 7: Channeling the Future -- Bibliography -- Index.</subfield>
  </datafield>
  <datafield tag="520" ind1="0" ind2=" ">
   <subfield code="a">&quot;Interrogates the challenges facing the producers and distributors of America's episodic television in a world that increasingly encourages and enables customized, on demand viewing&quot;--</subfield>
   <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="520" ind1="0" ind2=" ">
   <subfield code="a">&quot;The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. Television on Demand examines how we have reached this present moment, and considers the viable future of this crucial culture industry. Today's viewers their own viewing schedules, wait to watch entire seasons in marathon viewing sessions and stream shows to their mobile devices. Since the beginning of broadcasting, radio and television producers have pushed their shows to audiences in controlled environments that end in a discrete and quantifiable site to be transformed into advertising rates.  While audiences clamor for more story-driven and scripted entertainment, their new viewing habits undermine the dominant economic structures that fund quality episodic series. This leads to an empowered audience that realizes its means of control of how it consumes media, as well as a new way of looking at the industry we have traditionally and currently call 'television.' &quot;--</subfield>
   <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="0">
   <subfield code="a">Television broadcasting</subfield>
   <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="0">
   <subfield code="a">Television broadcasting</subfield>
   <subfield code="x">Technological innovations</subfield>
   <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="0">
   <subfield code="a">Television viewers</subfield>
   <subfield code="x">Social aspects</subfield>
   <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="0">
   <subfield code="a">Television viewers</subfield>
   <subfield code="z">United States</subfield>
   <subfield code="x">Attitudes.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMC</subfield>
   <subfield code="h">PN 1992.3</subfield>
   <subfield code="i">U5 R63 2017</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
