00000nam a2200000 i 4500 UP-99946688290041378 Buklod 20221109154108.0 m |o d | ta 221109s2019 cau b 001 0 eng 2017049106 9781506329055 (pbk. : alk. paper) 20365784 DLC eng DMC rda DMC eng HD 59 L88 2019 Luttrell, Regina M. 1975- author. The PR agency handbook Regina M. Luttrell, Syracuse University; Luke W. Capizzo, University of Maryland, College Park. First Edition. Los Angeles SAGE Publications, Inc. 2019. xxi, 279 pages illustrations 24 cm. text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references and index. Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary. Public relations Handbooks, manuals, etc. Capizzo, Luke W. author. FO UPD DMC HD 59 L88 2019 Book