The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper - Desforges, Toby; Anthony, Mike. (Highland Park, Illinois Writers of the Round Table Press, 2013)
PART I: THE SHOPPER MARKETING REVOLUTION -- PART II: THE MANIFESTO -- PART III: THE REVOLUTIONARY'S HANDBOOK.
Keywords: Consumer behavior; Marketing; Shopping