The discipline of market leaders choose your customers, narrow your focus, dominate your market - Treacy, Michael; Wiersema, Frederik D. (Frederik Derk). (Hammersmith, London HarperCollins Publishers, 1996)
Chapter 1 HOW TO FAIL IN BUSINESS WITHOUT EVEN TRYING -- Chapter 2 THE NEW RULES OF COMPETITION -- Chapter 3 THE WINNER'S CHOICE -- Chapter 4 THE DISCIPLINE OF OPERATIONAL EXCELLENCE -- Chapter 5 ONE COMPANY'S EXPERIENCE - AT&T'S UNIVERSAL CARD -- Chapter 6 THE DISCIPLINE OF PRODUCT LEADERS -- Chapter 7 ONE COMPANY'S EXPERIENCE - INTEL CORPORATION -- Chapter 8 THE DISCIPLINE OF CUSTOMER INTIMACY -- Chapter 9 ONE COMPANY'S EXPERIENCE - AIRBORNE EXPRESS -- Chapter 10 SETTING YOUR VALUE DISCIPLINE AGENDA -- Chapter 11 CREATING THE CULT OF THE CUSTOMER -- Chapter 12 SUSTAINING THE LEAD.
Includes index.
Keywords: Competition; Market segmentation; Quality of products; Customer services