Advertising and the mind of the consumer what works, what doesn't, and why

Advertising and the mind of the consumer what works, what doesn't, and why

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Detalhes bibliográficos
Principais autores: Sutherland, Max (Autor), Sylvester, Alice K. (Autor)
Formato: Livro
Idioma:English
Edição:Second edition.
Assuntos:
Consumer behavior.
Advertising > Psychological aspects.