Advertising and the mind of the consumer what works, what doesn't, and why

Manylion Llyfryddiaeth
Prif Awduron:	Sutherland, Max (Awdur), Sylvester, Alice K. (Awdur)
Fformat:	Llyfr
Iaith:	English
Rhifyn:	Second edition.
Pynciau:	Consumer behavior. Advertising > Psychological aspects.