Advertising and the mind of the consumer what works, what doesn't, and why - Sutherland, Max; Sylvester, Alice K. (St. Leonards, NSW Allen & Unwin, 2000)
Part A Why advertising has remained a mystery for so long -- Part B What works, what doesn't and why.
New revised international edition"--Cover.
Includes bibliographical references (p. 304-315) and index.
Keywords: Consumer behavior; Advertising -- Psychological aspects