Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising - Jaffe, Joseph 1970- (Hoboken, New Jersey John Wiley & Sons, Inc., 2005)
Section I The Problem -- Section II The Solution: Re:think Four Fundamentals of Marketing -- Section III 10 Approaches That Are Transforming the Marketing and Advertising Games.
Includes bibliographical references and index.
Keywords: Customer relations; Interactive marketing; Target marketing; Advertising -- Psychological aspects; Advertising -- Technological innovations