APA (7th ed.) Citation

Riedl, J., & Konstan, J. Word of mouse: The marketing power of collaborative filtering.

Chicago Style (17th ed.) Citation

Riedl, John, and Joseph Konstan. Word of Mouse: The Marketing Power of Collaborative Filtering.

MLA (9th ed.) Citation

Riedl, John, and Joseph Konstan. Word of Mouse: The Marketing Power of Collaborative Filtering.

Warning: These citations may not always be 100% accurate.