Kotler, P., Setiawan, I., & Kartajaya, H. (2010). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons, Inc.
Chicago Style (17th ed.) CitationKotler, Philip, Iwan Setiawan, and Hermawan Kartajaya. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken, New Jersey: John Wiley & Sons, Inc, 2010.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing 3.0: From Products to Customers to the Human Spirit. John Wiley & Sons, Inc, 2010.
Warning: These citations may not always be 100% accurate.