How hits happen forecasting predictability in a chaotic marketplace - Farrell, Winslow (New York, NY HarperBusiness, 1998)
1. Fads, Fashions, and Failures -- 2. Anatomy of a Hit -- 3. Complexity as Competitive Advantage -- 4. Natural Advice from the Synthetic World -- 5. Where Hits Happen -- 6. Hits Factories -- 7. Hits in Real Time -- 8. How Hits Present.
Includes bibliographical references (p. 217-223) and index.
Keywords: Adaptive control systems; Sales forecasting; Consumer behavior -- Forecasting