APA (7th ed.) Citation

Farrell, W. (1998). How hits happen: Forecasting predictability in a chaotic marketplace (First edition.). HarperBusiness.

Chicago Style (17th ed.) Citation

Farrell, Winslow. How Hits Happen: Forecasting Predictability in a Chaotic Marketplace. First edition. New York, NY: HarperBusiness, 1998.

MLA (9th ed.) Citation

Farrell, Winslow. How Hits Happen: Forecasting Predictability in a Chaotic Marketplace. First edition. HarperBusiness, 1998.