Celebrity sells - Pringle, Hamish (Chichester, West Sussex, England John Wiley & Sons, Ltd, 2004)
Part I THE IMPACT OF CELEBRITIES ON EVERYDAY LIFE -- Part II WHY CELEBRITIES WORK FOR BRANDS -- Part III HOW TO CHOOSE CELEBRITIES FOR BRANDS -- Part IV HOW TO USE CELEBRITIES FOR BRANDS -- Part V HOW TO MANAGE THE RELATIONSHIP WITH CELEBRITIES -- Part VI TEN SUCCESSFUL WAYS OF USING CELEBRITIES -- Part VII THE FUTURE OF CELEBRITY.
Includes bibliographical references and index.
Keywords: Branding (Marketing); Celebrities; Selling -- Psychological aspects