00000nam a2200000 i 4500 UP-99849408841418736 Buklod 20221012114615.0 m |o d | ta 221012s2004 ilua r 001 0 eng 0793183030 13532928 BA-1725 Gift Acumen Strategy Consultants Business Administration Department. DLC DBUS rda eng DMLUC HD 69 B7 C53 2004 Clark, Kevin A. author. Brandscendence three essential elements of enduring brands Kevin A. Clark. Chicago, IL Dearborn Trade Publishing [2004] xviii, 247 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes index. Part One: Discovering Brandscendence (Relevance + Context) × Mutual Benefit -- Part Two: Experiencing Brandscendence -- Part Three: Brandscendence in Action -- Part Four: The Next Stage. Brand name products. Brand name products Management. Brand name products Valuation Management. FO UPD DBUS HD 69 B7 C53 2004 Book