Brandscendence three essential elements of enduring brands

Brandscendence three essential elements of enduring brands

Manylion Llyfryddiaeth
Prif Awdur: Clark, Kevin A. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Chicago, IL Dearborn Trade Publishing [2004]
Pynciau:
Brand name products.
Brand name products > Management.
Brand name products > Valuation > Management.