00000nam a2200000 i 4500 UP-99849408841413863 Buklod 20221012140553.0 m |o d | ta 221012s2000 ilua rb 001 0 eng 1857882466 12263590 BA-1722 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415.32 L49 2000 Lewis, David 1942- author. The soul of the new consumer authenticity -- what we buy and why in the new economy David Lewis & Darren Bridger. London Nicholas Brealey Publishing 2000. x, 246 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. 1 From Abundance to Authenticity -- 2 Persuading New Consumers -- 3 The New Scarcities of Times, Attention and Trust -- 4 Tastespace -- 5 Why Buzz Beats Hype -- 6 Involving the New Consumer -- 7 Retail Heaven - Retail Hell -- 8 New Consumers - New Commercials -- 9 Winning Their Hearts and Minds -- 10 Giving the Soul Control. Consumer behavior History 20th century. Bridger, Darren author. FO UPD DBUS HF 5415.32 L49 2000 Book