The soul of the new consumer authenticity -- what we buy and why in the new economy - Lewis, David 1942-; Bridger, Darren (London Nicholas Brealey Publishing, 2000)
1 From Abundance to Authenticity -- 2 Persuading New Consumers -- 3 The New Scarcities of Times, Attention and Trust -- 4 Tastespace -- 5 Why Buzz Beats Hype -- 6 Involving the New Consumer -- 7 Retail Heaven - Retail Hell -- 8 New Consumers - New Commercials -- 9 Winning Their Hearts and Minds -- 10 Giving the Soul Control.
Includes bibliographical references and index.
Keywords: Consumer behavior -- History -- 20th century