The new marketing manifesto The 12 rules for building successful brands in the 21st century

The new marketing manifesto The 12 rules for building successful brands in the 21st century

Xehetasun bibliografikoak
Egile nagusia: Grant, John (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: London Orion Business Books 1999.
Gaiak:
Branding (Marketing)
Brand name products > Management.