APA-referens (7:e uppl.)

Grant, J. (1999). The new marketing manifesto: The 12 rules for building successful brands in the 21st century. Orion Business Books.

Chicago-referens (17:e uppl.)

Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. London: Orion Business Books, 1999.

MLA-referens (9:e uppl.)

Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. Orion Business Books, 1999.