Grant, J. (1999). The new marketing manifesto: The 12 rules for building successful brands in the 21st century. Orion Business Books.
Citace podle Chicago (17th ed.)Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. London: Orion Business Books, 1999.
Citace podle MLA (9th ed.)Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. Orion Business Books, 1999.
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