Cita APA (7th ed.)

Grant, J. (1999). The new marketing manifesto: The 12 rules for building successful brands in the 21st century. Orion Business Books.

Cita Chicago (17th ed.)

Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. London: Orion Business Books, 1999.

Cita MLA (9th ed.)

Grant, John. The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century. Orion Business Books, 1999.