00000nam a2200000 i 4500 UP-99849408841410690 Buklod 20221026140726.0 m |o d | ta 221026s2008 nyua rb 001 0 eng 1591840929 13820967 BA-1679 Gift Acumen Strategy Consultants Business Administration Department. DLC DBUS rda eng DMLUC HF 5827.95 H84 2005 Hughes, Mark 1965- author. Buzzmarketing get people to talk about your stuff Mark Hughes. Buzz marketing. New York, New York Portfolio [2008] xvi, 240 pages illustrations 22 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (p. 229-233) and index. 1 Evading the Stampede.-- 2 Renaming a Town.-- 3 The First Secret-Push the Six Buttons of Buzz.-- 4 Miller Lite: A Brand Before Its Time.-- 5 Starting Up from Scratch-Green for Greenfield.-- 6 American Idol.-- 7 The Second Secret-Capture Media.-- 8 Apple Mac Attack: What Few Know.-- 9 ClearPlay: Courts, Controversy, and Clamor.-- 10 The Third Secret-Advertise for Attention.-- 11 Building Britney Buzz.-- 12 The Fourth Secret-Climb Buzz Everest.-- 13 War of the Colas: A Story Behind the Story.-- 14 The Fifth Secret-Discover Creativity.-- 15 Mustang Bang.-- 16 The Sixth Secret-Police Your Product. Marketing. Mass media and business. Publicity. Word-of-mouth advertising. FO UPD DBUS HF 5827.95 H84 2005 Book