00000nam a2200000 i 4500 UP-99849408841405653 Buklod 20221019143544.0 m |o d | ta 221019s1997 nyua rb 001 0 eng 0786312289 4961358 BA-1705 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415.55 N49 1997 Newell, Frederick 1926- author. The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry Frederick Newell. New York, NY McGraw-Hill [1997] xx, 315 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (p. 291-304) and index. Database marketing. Relationship marketing. FO UPD DBUS HF 5415.55 N49 1997 Book