00000nam a2200000 i 4500 UP-99849408841405612 Buklod 20230202082705.0 m |o d | ta 230202r19941992ilua r 001 0 eng 0844234524 4417054 BA-1657 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415.123 S39 1994 Schultz, Don E. author Integrated marketing communications The new marketing paradigm Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. Lincolnwood (Chicago), Illinois NTC Business Books [1994] xiii, 218 pages illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992. Communication in marketing. Lauterborn, Robert F. author. Tannenbaum, Stanley I. author. Book FO UPD DBUS HF5415.123 S39 1994 Book