00000nam a2200000 i 4500 UP-99849408841405470 Buklod 20221026141107.0 m |o d | ta 221026s2005 ohua r 001 0 eng d 0324200579 13929923 BA-1678 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415.5 S79 2005 Stein, Donna Baier author. The new marketing conversation creating and strengthening relationships between buyers and sellers Donna Baier Stein, Alexandra MacAaron. Mason, Ohio Thomson [2005] xii, 271 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes index. The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation. Business communication. Customer relations. Marketing. Relationship marketing. MacAaron, Alexandra author. FO UPD DBUS HF 5415.5 S79 2005 Book