The consistent consumer predicting future behavior through lasting values - Beller, Ken.; Patler, Louis; Weiss, Steve (Chicago, IL Dearborn Trade Publishing, 2005)
PART ONE THE VALUSE OF A NATION -- PART TWO GETTING TO KNOW THE VALU POPULATIONS -- PART THREE MARKETING TO VALUE POPULATIONS -- PART FOUR OPENING NEW AVENUES: MANAGING TALENT AND FINDING TRENDS.
Includes indexes.
Keywords: Consumer behavior