The commercialization of TV news an analysis of local TV news casts and audience perception of TV news commercialization

The commercialization of TV news an analysis of local TV news casts and audience perception of TV news commercialization

This study is a content analysis of five local TV newscasts namely TV Patrol (ABS-CBN 2), Pangunahing Balita (PTV-4), Balitang Balita (ABC-5), Saksi (GMA-7), and Newswatch the Evening Cast (RPN-9), and a survey of TV news audiences. Through content analysis, the study aimed to determine if there is...

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Bibliographic Details
Main Author: Agustin, Roshena Lenore Martinez (Author)
Other Authors: Tapang- Feliciano, Rosa Maria (adviser.)
Format: Thesis
Language:English
Subjects:
Mass media > Economic aspects > Philippines.
Mass media and culture. > Philippines.
Journalism > Economic aspects > Philippines.
Television advertising > Philippines.