00000nam a2200000 i 4500 UP-99849408841404604 Buklod 20221102110407.0 m |o d | ta 221102s2003 enka rb 001 0 eng 0470844825 (cloth : alk. paper) 13140439 BA-1697 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415 B345 2003 Baker, Susan 1958- author. New consumer marketing managing a living demand system by Susan Baker with Margrit Bass. Chichester, West Sussex, England John Wiley & Sons, Ltd. [2003] xii, 204 pages illustrations 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (p. [191]-196) and index. Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery. Marketing. Bass, Margrit author. FO UPD DBUS HF 5415 B345 2003 Book