New consumer marketing managing a living demand system - Baker, Susan 1958-; Bass, Margrit (Chichester, West Sussex, England John Wiley & Sons, Ltd., 2003)
Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.
Includes bibliographical references (p. [191]-196) and index.
Keywords: Marketing