00000nam a2200000 i 4500 UP-99849408841404551 Buklod 20221019100948.0 m |o d | ta 221019s2011 xx a rb 000 0 eng 9789719494904 17021100 BA-1717 Gift Acumen Strategy Consultants Business Administration Department DLC DBUS rda eng DMLUC HF 5415.12 P6 M365 2011 Marketing breakthroughs from trials to triumphs edited by Chiqui Escareal-Go, Ned Roberto. [Quezon City] Mansmith and Fielders, Inc. [2011] 207 pages illustrations 23 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references. 1 FROM MARKET-DRIVEN TO MARKET-DRIVING -- 2 FROM INSIGHTING TO FORESIGHTING -- 3 FROM CONSUMER TO PROSUMER -- 4 PROM PULL TO PUSH -- 5 FROM SILOS TO SOLIDARITY -- 6 PROM TIPPING POINT TO TREND -- 7 FROM TURN DOWN TO TARGET -- 8 FROM FRIGHT TO FIGHT -- 9 FROM ADVERTISING TO ADVOCACY -- 10 SUMMARY: From Trials to Triumphs. Marketing Philippines. Escareal-Go, Chiqui editor. Roberto, Ned editor. FO UPD DBUS HF 5415.12 P6 M365 2011 Book