Marketing breakthroughs from trials to triumphs - Escareal-Go, Chiqui; Roberto, Ned ([Quezon City] Mansmith and Fielders, Inc., 2011)
1 FROM MARKET-DRIVEN TO MARKET-DRIVING -- 2 FROM INSIGHTING TO FORESIGHTING -- 3 FROM CONSUMER TO PROSUMER -- 4 PROM PULL TO PUSH -- 5 FROM SILOS TO SOLIDARITY -- 6 PROM TIPPING POINT TO TREND -- 7 FROM TURN DOWN TO TARGET -- 8 FROM FRIGHT TO FIGHT -- 9 FROM ADVERTISING TO ADVOCACY -- 10 SUMMARY: From Trials to Triumphs.
Includes bibliographical references.
Keywords: Marketing -- Philippines